TMI Annual Convention 2007, Oxford

Welcome Study tours Programme Networking Venue Costs Booking Contact

Programme

Tuesday 9th October
16.00	An Introduction to Oxford An introductory tour of Oxford’s main attractions – an ideal chance to see the city centre
19.30	Ice Breaker Reception and Buffet Supper

Wednesday 10th October
09.00	Registration and Networking
09.30	Global Changes – Local Challenges Paul Hemphill, President TMI Welcome and Introduction
09.50	Strategy and Partnership The Impact of Change Bernard Donoghue, VisitBritain An overview of the impact of new legistration and changes affecting tourism in the UK
10.15	Developing the Visitor Experience Oxford – a Heritage Destination Trevor Osborne, Oxford Prison An exploration of the challenges and opportunities arising from working in partnership to successfully develop a protected heritage site
10.40	Marketing and Commercial Services Re-branding Wales within a Global Marketplace Roger Pride, Visit Wales/Welsh Assembly Government An insight into the successful development and rebranding of a leading destination in response to market changes
11.00	Tea/Coffee Break
11.30	Keynote: Global Remix Professor Richard Scase This year's keynote speaker is a leading business forecaster who appraises global trends and shares useful and inspirational advice. Academic, entrepreneur, journalist, author and public speaker – he combines ideas from all these areas of expertise to create tailored forecasts or "future scenarios"
13.00	Choice of Themed Study Tours: Lunch will be provided at each destination. See full details in Sudy tours section.
	ST 1	Strategy and Partnerships Oxford Castle Unlocked – Sensitive Regeneration Within a Complex Heritage Environment
	ST 2	Developing the Visitor Experience Destination Oxford and Williams F1 – Driving the Business Tourism Market
	ST 3	Developing the Visitor Experience From Inspector Morse to Harry Potter – Shaping Up to Oxford’s Global On-screen Presence
	ST 4	Marketing and Commercial Services Blenheim Palace and Bicester Village – Changing Perceptions
17.30- 18.30	Reception: Bodleian Library and Divinity School Bodleian Library – Hosted by Oxford City Council
20.30	Conference Reception and Dinner Reception Sponsored by The Paramount Oxford Hotel

Thursday 11th October
09.00	Day Delegate Registration
09.15	Three Parallel Strand Presentations running concurrently. Delegates to select Strand A, B or C.
	Strand A	Strategy and Partnerships Shaping up to Climate Change Tom Buncle, Yellow Railroad What are the actual challenges we must face? What realistic management options are available to destinations in facing up to climate change? What is The Footprint of UK Tourism Activities? Simon Miller, Best Foot Forward Can a Destination become carbon neutral? What activities should take priority? An analysis of the carbon footprints left by tourism in the UK
	Strand B	Developing the Visitor Experience Changing Attitudes, Empowering People Mark Jones, Whittlebury Hall (formerly of Eden Project) An evaluation of people development principles, which result in an effective workforce and sustainable benefits to tourism destinations Capitalising On An Asset: Manchester’s Friendly People Olenka Brain, Marketing Manchester An analysis of Manchester’s strategy in preparing and motivating the city’s population to create the most helpful welcome and act effectively as ambassadors on an ongoing basis
	Strand C	Marketing AND Commercial Services Emerging Markets: Reality or Hype? Lorna Easton, Blue Sail What is the true potential for the UK from emerging markets in Eastern Europe and Asia? Who is travelling, where are they going, what motivates them, and what type of experience are they are interested in? Emerging Markets – Domestic Opportunities from Global Change David Viner, Natural England Will climate change mean more people holidaying at home? Opportunities for destinations and how they can be grasped successfully
10.20	Tea/Coffee
10.45	1st choice of 8 Parallel Workshops running concurrently
	A1	Strategy and Partnerships Planning for World Heritage Sites Avebury Melanie Pomeroy,Wiltshire County Council How to successfully develop, promote and manage a tourism destination that does not want tourists
	A2	After The Bid Fails – What Next? Oxford Inspires Sarah Maxfield, Oxford Inspires Turning it around! How to accentuate the positive and develop a successful and sustainable legacy from the preparation of bids for major events
	B1	Developing the Visitor Experience The Trentham Experience Steve Hamilton, Trentham Estate An analysis of the successful development and regeneration of a 750 acre site with a specific focus on visitor management strategies
	B2	Consumer Websites: A Matter Of Opinion Martin Verdon-Roe, TripAdvisor An insider’s view of the development, function, opportunities and challenges for UK destinations
	B3	Local is Global – Making the Most of Ludlow Graeme Kidd, Ludlow Marches Food & Drink Festival Developing an all-year destination: focusing on ‘local’ products and events, applying the Città - slow Philosophy as a tourism destination management tool, treating visitors as ‘Temporary Residents’
	C1	Marketing and Commercial Services New Markets – Home-grown Commercial Business for the Academic Venue John Harris, Christ Church, University of Oxford A case study on the structure, development and marketing of specialist programmes and breaks in Colleges and Universities
	C2	Carbon Neutral Conferences and Events Steve Connor, Creative Concern How to monitor and reduce your event’s carbon footprint and build a successful long term green strategy.
	C3	Lessons Learned in Leeds Peter Varlow, Team Tourism Evaluating new e-marketing strategies for email, web and mobile channels, summarised from TMI Hot Topic in Leeds
12.25	Workbook Session
12.35	Lunch
13.25	2nd choice of 8 Parallel Workshops (Ref A1-2, B1-3 and C1-3)
14.25	Workbook Session
14.45- 16.15	Finale: Solutions Session Picking up on the principal problems identified during the convention, this session will challenge delegates to come up with creative solutions to set scenarios in a competitive, round table basis. Each small group will have 60 seconds to present their solution at the end of five 15-minute slots.
16.15	TMI Moving Forward Paul Hemphill, President TMI
16.30	Conference Close, Tea/Coffee
	Programme subject to confirmation.
	The Workbook Part of TMI's focus on Continuing Professional Development the workbook keeps your interesting ideas and acquired contacts in one place. With regular slots allocated between sessions, this is a useful reminder of what you heard, saw and experienced at Oxford 2007.